All work is presented with permission and is copyright the respective client/employer.

Search Analytics

Search Analytics

Spring 2011 • Search analytics research for a redesign of GTRI's corporate intranet

Data Visualization

Data Visualization

Winter 2011 • Rapid iterative design and prototyping of a web-based interactive data visualization suite for decision support

Findability

Findability

Spring 2010 • Findability/usability-oriented redesign of GTRI's corporate website

Small Business

Small Business

Winter 2009 • Brand presence and portfolio for a boutique design consultancy

Social Media

Social Marketing

Winter 2009 • H&R Block tax season 2009 social marketing program

Internationalization

Internationalization

Fall 2008 • Corporate website internationalization strategy

Personas

Personas & Scenarios

Summer 2008 • Personas and scenarios for direct sales account management and eCommerce redesign

Professional Association

Professional Association

Fall 2007 • Online community and content management system (CMS) for a national professional association

Vehicle Owner's Center

Vehicle Owner's Center

Spring 2007 • Personalized, social-network-enabled GM vehicle owner center

Search Analytics

Client:
GTRI Enterprise Systems, Spring 2011
Project:
Search analytics research for a redesign of GTRI's corporate intranet
Employer:
GTRI
Contributions:
Data collection and analysis
Collaborators:
GTRI intranet webmasters
Gallery | top ↑

Data Visualization

Client:
Confidential, Winter 2011
Project:
Rapid iterative design and prototyping of a web-based interactive data visualization suite for decision support
Employer:
GTRI
Contributions:
Concepting, mockups, front-end development
Collaborators:
Subject matter experts, backend engineers
Gallery | top ↑

Findability

Client:
GTRI Communications, Spring 2010
Project:
Findability/usability-oriented redesign of GTRI's corporate website
Website:
www.gtri.gatech.edu
Employer:
GTRI
Contributions:
User research (interviews, web/search analytics, card sorting), information architecture, production-ready comps
Collaborators:
GTRI Communications and Enterprise Systems
Gallery | top ↑

Small Business

Client:
LittleFISH Think Tank, Winter 2009
Project:
Brand presence and portfolio for a boutique design consultancy
Website:
www.golittlefish.net
Employer:
Freelance
Contributions:
End-to-end design and development
Collaborators:
LittleFISH principals Martiele Sineath and Tara Hill
Gallery | top ↑

Social Marketing

Client:
H&R Block, Winter 2009
Project:
Tax season 2009 social marketing program
Employer:
Razorfish
Contributions:
MySpace/Facebook and widget design, strategy, market intelligence
Collaborators:
Client marketing, technology, creative
Gallery | top ↑

Internationalization

Client:
Travelport, Fall 2008
Project:
Corporate website internationalization strategy
Website:
www.travelport.com/ie/
Employer:
Razorfish
Contributions:
Sitemaps, wireframes, content strategy
Collaborators:
Business owners, stakeholders, creative, technology
Gallery | top ↑

Personas & Scenarios

Client:
International direct sales organization, Summer 2008
Project:
Personas and scenarios for eCommerce and business center redesign
Employer:
Razorfish
Contributions:
Subject matter expertise, analysis, synthesis
Collaborators:
Stakeholders, UX team members, strategy, research
Gallery | top ↑

Professional Association

Client:
Society for Information Management, Fall 2007
Project:
Online community and content management system (CMS) for a national professional association
Website:
www.simnet.org
Employer:
Macquarium
Contributions:
Information architecture, content strategy, business analysis
Collaborators:
Business owners, stakeholders, creative, technology
Gallery | top ↑

Vehicle Owner's Center

Client:
Yahoo! and General Motors, Spring 2007
Project:
Personalized, socially-networked vehicle owner center
Website:
www.gm.com/gmownercenter/
Employer:
Macquarium
Contributions:
Information architecture for registration, vehicle dashboard, and widgets
Collaborators:
Client marketing, business analysts, technology
Gallery | top ↑